Rock Radio Scrapbook


AIRCHECK OF THE WEEK
For week of November 23, 2014
Edition #810

Subject: WKBW SALES DEMO "INSTANT 'KB"
Station: WKBW Buffalo, N.Y.
Date: Fall 1963
Time: 8:23

Many of the great WKBW voices of the '60s are heard on "Instant 'KB", a sales promo distributed on vinyl to national and local sponsors. Narrated by Irv Weinstein, "Instant 'KB" features the voices of deejays Stan Roberts, Fred Klestine, Jay Nelson, Dan Neaverth and Joey Reynolds. There's a brief snippet of a Henry Brach newscast and a portion of Weinstein's documentary "Buffalo and La Cosa Nostra."

The demo points out that with its 50,000-watt signal, 'KB can be heard not only by a million and a quarter people in Erie and Niagara counties, but 17 states and 50 per cent of Canada! It also promotes 'KB's weather forecasts, traffic bulletins, school closing information and ski reports. With all that, how can you NOT buy time on 'KB?

Enjoy the "Instant 'KB" sales demo here.

(The Steve Bleecker Collection)

More 1963 airchecks here!

 




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