Rock Radio Scrapbook


AIRCHECK OF THE WEEK
For week of May 15, 2016
Edition #885

Talent: HARVEY DOBBS
Station: CHUM Toronto
Date: May 15, 1958
Time: 45:09 (unscoped)
26:57 (scoped)

The famous CHUM sign at 1331 Yonge St. in Toronto, where the CHUM studios have been since 1959 (they were at 250 Adelaide W. before then)

It is incorrect to say that CHUM became a 24-hour a day, seven-day week rock 'n' roll station on May 27, 1957. For one, they still had some ethnic and religious programming on their schedule. And they didn't even play rock 'n' roll all the time. Evidence of that can be found on this aircheck from May, 1958, about a year after CHUM supposedly became a full-time rock 'n' roll station. The music is decidedly MOR and the appeal is to homemakers (they called them housewives then) not teenagers. The teens got to hear their rock 'n' roll before and after school and at night. This kind of dayparting was commonplace in radio of the time.

 

Technically, CHUM didn't become and remain a full-time, 24-hour rock 'n' roll station until John Gilbert's mid-morning talk show was dropped in 1977. Gilbert's talk show was preceded in the 1960s and '70s by Larry Solway's Speak Your Mind. In the early '60s, CHUM even ran Moose Latreck's country music show in late evening, while playing easier-listening tunes by day.

Harvey Dobbs was CHUM's 9 a.m.-noon announcer from May 1957 to February 1959.


Enjoy Harvey Dobbs (UNSCOPED) here.


Enjoy Harvey Dobbs (UNSCOPED) here.


Enjoy Harvey Dobbs (SCOPED) here.

Enjoy Harvey Dobbs (SCOPED) here.
 

(Scrapbook archives)



(Scrapbook archives)
 

More 1958 airchecks here!

 




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