Rock Radio Scrapbook
AIRCHECK OF THE WEEK
For week of
August 24, 2014
Edition #798
Talent: SCOTT
REGEN
Station: WCAR
Detroit
Date: August 25, 1971
Time: 46:30
(unscoped)
WCAR seemed like an unlikely prospect for a rock station.
For years, owner Hy Levinson resisted the move to rock, sticking to what he called "good music" and not playing anything resembling rock 'n' roll. But with the station struggling financially, Levinson finally OKed the move to an adult contemporary format by 1970 with the slogan "W-CAR Cares About Detroit." By late 1971, WCAR had become a Top 40 station as "All Hit Music, The Giant 1130" with a tight playlist and less talk by the deejays. A parade of formats would follow in the '70s, including all-news, progressive rock, adult contemporary (again) and then country as WCXI in 1979. The station switched format to sports and the call letters to WDFN in 1994.
This aircheck is from WCAR's first stab at an adult contemporary format, a few months before the switch to Top 40. Scott Regen had previously been in the Detroit market at CKLW and WKNR, and also jocked in Tampa, Miami and Kansas City. He returned to WKNR in late 1971, just in time for that station ending its Top 40 format the following spring.
Enjoy Scott Regen on WCAR here.
(The Bill Dulmage Collection)
More 1971 airchecks here!
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