- Edition #952 - August 27, 2017 -

Station: CJOB Winnipeg
Time: 15:14


"The New Sound of 'OB"

Jack Blick, CJOB co-founder, hated rock 'n' roll.

How much did he hate it?

In the mid-to-late '50s, Blick banned rock 'n' roll programming and replaced it with easy-listening. He also held a contest awarding a prize to the contestant who could break a record into the most number of pieces. The winner was a Toronto ad agency time buyer who used a Black & Decker sander to grind a rock 'n' roll record into fine dust.

This promo details "The New Sound of 'OB" which began October 8, 1957 (the station also changed frequencies the same day, moving from 1340 to 680). The new format contained lots of polkas, easy-listening and not a drop of rock 'n' roll. It also contained some of Winnipeg's leading air personalities, collectively known as the "Five Happy Fellows". Here's how the CJOB lineup looked in 1957, as described in the CJOB promotional disc below.

6-9 a.m. "Red" Alix "Wake-Up Winnipeg"

9-11 a.m. - George McCloy "Ladies Choice Show"

11 a.m.-12 noon - "Red" Alix

12 noon-2 p.m. - Bob Washington "The Noon Show"

1-2 p.m. - Bob Washington "Western Show"

2-4 p.m. - George McCloy "Ladies Choice Show"

4-7 p.m. - Bob Washington and Doc Steen

7-8 p.m. - Doc Steen

8-10 p.m. - CJOB Drama Theatre

10:15-10:30 p.m. - When Day is Done

10:30-12 midnight - Dreamland Special

12 midnight-6 a.m. - Wee Ray "Night Owl Show"

Hear the CJOB promotional disc here.

Hear the CJOB promotional disc here.

(The David Lennick Collection)

More 1957 airchecks here!

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