AIRCHECK OF THE WEEK |
- Edition #952 - August 27, 2017 - |
Subject: CJOB
PROMOTIONAL DISC
Station: CJOB
Winnipeg
Date:
1957-58
Time: 15:14
l
"The New Sound of 'OB"
Jack Blick, CJOB co-founder, hated rock 'n' roll.
How much did he hate it?
In the mid-to-late '50s, Blick banned rock 'n' roll programming and replaced it with easy-listening. He also held a contest awarding a prize to the contestant who could break a record into the most number of pieces. The winner was a Toronto ad agency time buyer who used a Black & Decker sander to grind a rock 'n' roll record into fine dust.
This promo details "The New Sound of 'OB" which
began October 8, 1957 (the station also changed frequencies the same day, moving
from 1340 to 680). The new format contained lots of polkas, easy-listening and
not a drop of rock 'n' roll. It also contained some of Winnipeg's leading air
personalities, collectively known as the "Five Happy Fellows". Here's how the
CJOB lineup looked in
1957, as described in the CJOB
promotional disc below.
6-9 a.m. "Red" Alix
"Wake-Up Winnipeg"
9-11 a.m. - George McCloy "Ladies Choice Show"
11 a.m.-12 noon - "Red" Alix
12 noon-2 p.m. - Bob Washington "The Noon Show"
1-2 p.m. - Bob Washington "Western Show"
2-4 p.m. - George McCloy "Ladies Choice Show"
4-7 p.m. - Bob Washington and Doc Steen
7-8 p.m. - Doc Steen
8-10 p.m. - CJOB Drama Theatre
10:15-10:30 p.m. - When Day is Done
10:30-12 midnight - Dreamland Special
12 midnight-6 a.m. - Wee Ray "Night Owl Show"
Hear the CJOB promotional disc here.
Hear the CJOB promotional disc here.
(The David Lennick
Collection)
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